VAUXHALL GOES RADICAL WITH VECTRA REPLACEMENT.
VAUXHALL is to ditch the Vectra badge from its next new mid-sized car due to be revealed next summer and replace it with Insignia name, to emphasise its more upmarket and sophisticated nature.
These pictures of the GTC concept that was revealed earlier this year are said by company insiders to give a good clue as to the car's styling which as you can see is something of a departure from the current Vectra.
The Insignia is officially described by the manufacturer as "the most innovative, ambitious model ever to come from Vauxhall, combining the best environmental technologies with those designed to deliver optimum driver pleasure and active safety. It is the latest evolution in GM's quest to lead the market, not just in volume but in quality, style and overall appeal.''
Alain Visser, Chief Marketing Officer, General Motors Europe, said the Insignia will have the capability to break through the image barrier that usually separates the likes of Vauxhall and Ford from the more prestigious brands.
He said: "Dynamic performance is one of the Vauxhall brand's core values. In the new Insignia, this defining characteristic is realised by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia's level of comfort and environmental friendliness is unrivalled even among considerably more expensive competitors. With the Insignia, Vauxhall continues pursuing its strategy of making advanced technology affordable for more customers''
And he added: "A closer look at our groundbreaking GTC concept car gives a good idea of how exciting Vauxhall's new design language will be."
Vauxhall's mid-size heritage dates back to 1957, with the launch of the Victor. In total, over a million Victors were sold over five generations. It was succeeded by the Cavalier in 1975, which recorded over 1.8 million sales in three generations until 1995. Two generations of Vectra were then produced, and over a million models have been sold in the UK to date.